95-782 Global eBusiness Strategy

• 12 units
• Prerequisites: Business Management, Marketing or Macroeconomics.
• Sample syllabus

This course will explore the impact of national and international policy on IT business strategy. Public policy in many cases can be thought of as the 'rules of the game.' For purposes of this course, IT includes an array of technologies and emerging markets such as telecommunications hardware and services, computers, and software to name a few. Well thought out and sophisticated strategy is a means some IT businesses use to exploit the rules of the game, take advantage of the new technologies and capture a clear advantage over their competition. However, public policy 'rules' around the world are not static. Policy is constantly changing and executives therefore need a solid grounding in strategy and strategic analysis combined with IT public policy to gain an understanding of these changes can impact every IT businesses most important decisions.

Our course will proceed in three stages. First, students will learn several established strategic analysis tools with a special emphasis on the work of Dr. Michael Porter of the Harvard Business School. We will then explore some of the latest technical advances in IT and determine the implications for these advances for corporate strategy. Once we have some grounding in strategy and IT technology we will then explore the implications of national and international IT policies -- trade policy, standards, domestic regulatory policy and international and national regulatory regimes -- on corporate ebusiness strategy.

This course relies heavily on case studies and independent research. The cases will allow students to get a better understanding of the policy implications for strategic planners and decision-makers in information and communication technology based organizations. This course will be highly interactive with students encouraged to participate actively in the presentations and discussions. Guest lectures will participate as well.