95-730 E-Business Technology and Management

• 12 units

• Laptop Required

  Prerequisites: 95-729 E-Commerce Technologies or work/implementation experience with web services, a program language course (such as C++ or C or Java), a Database course such as 95-703 Database Management, and 95-705 Telecommunications Management.

The Internet, in general, and the World Wide Web, in particular, have had a dramatic impact on how individuals and organizations transact goods and services. It has given rise to new organizational forms (e.g., virtual organizations) and markets which feature electronic transactions models in new categories of goods and services (e.g., order placement and fulfillment for digital products on information networks). These developments have potentially profound implications for society and raise several legal and policy issues that are yet largely unresolved (e.g., copyright, taxation).

The purpose of this course is to provide students with an overview of the following topics which pertain to electronic commerce on the Internet.

• Technology infrastructure: Introduction to WWW technology, recent extensions, and an analytic review of WWW technology trends. Electronic payments systems and related issues pertaining to authentication, security and privacy. The objective is to provide an overview of the key technologies enabling electronic commerce on the Internet.
• Organizational applications: Overview of electronic commerce applications in the retail, government and health sectors. These applications will illustrate consumer-business, business-business and intra-organizational electronic commerce in physical as well as digital products. The different business models underlying these electronic commerce applications will be highlighted and discussed from both an operational and strategic perspective.
• Policy Issues: Overview of the key legal and policy issues underlying electronic commerce. Issues such as privacy, content selection and rating, and intellectual property rights will be discussed.